Marketing has evolved immensely in the past decade but one persistent thing in all this has been the fact the efficacy of any marketing effort relies on how updated your practices are. The latest market trends have always been a key determinant of how successful marketing endeavors are. To create effective marketing strategies, you will have to explicitly scrutinize current digital marketing trends and this goes a long way in boosting the popularity of your products as well as effectively publicizing them. And this is what we offer you.

Here, you will find a selection of the best and infallible marketing strategies that will take your business to the next level. Furthermore, we not only point out great marketing strategies as well as how and when to apply them since marketing is all about implementation – it needs to be done at the right time, the right way and with the right people.

1. Location-specific Marketing

Advancements in mobile technology and the internet have played a huge role in forging what is referred to as ‘on-the-go consumerism.’ The electronic evolution has been slowly taking shape in the past decade and now it is mature enough to incorporate a great deal of opportunities in marketing. Mobile-based technologies such as GPS can be utilized to effectively market products and services to appropriate audiences based on their location and activities. Mobile technology is widespread which makes it the most suitable avenue for delivering marketing content and to top it all off, it can be done in a matter of seconds.

2. Diversifying Outreach Platforms

This point follows the location-specific marketing strategy because as we mentioned it makes use of the most prevalent outreach platform which is mobile technology – and this is where some businesses tend to go wrong. It is undeniable that the world has become so deeply entrenched in the social space, but when we speak digital it does not mean that all the priority should be given to the internet and social media. As unlikely as it may seem, some audiences might not have access to some of these platforms. To effectively market or publicize your product you have to try different way which may involve such marketing methods as Radio and TV.

3. Marketing Automation with Machine Learning

Machine learning and artificial intelligence are already being applied in more often in email marketing automation and it has been working great so far. However, with current advancements, there are very many opportunities for the automation of ad-targeting using machine learning in the same way it is done for web personalization.

4. Customer Engagement in Content Marketing

The idea here is to treat content as more a strategic resource rather than a disposable tool. To achieve this, the development of a customer engagement strategy using various media allows for the fine-tuning of marketing content using such techniques as content marketing and personas. Customer-centric analysis has evolved and it now plays a key role in effective marketing of products and services.

5. Tapping into the Power of Social Media

Social media platforms have undergone a great deal of changes and it keeps getting better. It is therefore up to digital marketer to fully maximize and tap into the power of social media. Even though is important to stay actively present in the older social media sites such as Twitter and Facebook, it is important to give a lot of attention to new social media sites like Instagram and Twitter among others. Social media is vital to the establishment of sustainable relationship between a business and its clients hence a strong presence in whichever platforms they love most is a great a way to get started.

6. Make Marketing Interactive

There is nothing wrong with the old method of conveying digital marketing information – well, except for the fact that they are old. It is therefore upon digital marketers to take advantage of new technologies that allow them to focus on some interactive methods of marketing on platforms such as YouTube and Vimeo. Even social media sites like Facebook have introduced similar features that make interactive content more accessible to audiences from all over the world. This way, you can deliver powerful content that will reach out to all the senses of your audience.

7. Maximizing on Backlinks

Search Engine Optimization is another key aspect of digital marketing that should not be taken for granted and as far as SEO is concerned, backlinks are still very important. However, we are not just talking about backlinks, they have to be natural but at the same time be of high quality, to say the least. This may involve approaching great reputable websites to publish reviews which is a truly authentic way of effortlessly and quickly grabbing high quality backlinks.

8. Remarketing (Ad Retarget)

This is one of the oldest tricks in the books it still deserves some cheers in 2017. Every adept marketer knows that getting a user to visit your website if they showed interest in the first should not be too difficult. The trick here is to tune the ads well enough to get the customer to return – for instance, by offering discounts for return visits and purchases.

9. Social Media Automation

As mentioned earlier, being active in social media is very important and this strategy ensures that you can do so effortlessly. Designating manual posting and monitoring to automated tools gives marketers more time and room to focus on creating actual content for the target audiences. Also, with the growing number of social media users from all corners of the world, keeping up might be cumbersome.

10. Utilize Google Services

Google evolves constantly and at the moment it is impossible to dismiss the importance of how your company ranks in terms of searches – this may apply to other search engines as well. Some of the helpful changes that Google has introduced include rich snippets that digital marketers can include alongside Google search results.